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East of Eden



Brand refresh, Packaging Design and Print Design

East of Eden is an innovative and progressive yoga and Pilates studio in Walthamstow. They offer a broad range of classes and excellent teachers, for all levels and bodies, in light filled, beautiful studios. 

I was commissioned to create a brand refresh, promotional materials, gift packaging and web banners. East of Eden wanted to keep their logo but have fresh bespoke brand imagery and new brand colours which can be seen above.

They have a very modern, contemporary, Urban/East London style. Whilst looking to retain this feel they wanted to add a more clean, slick and grown up edge.

The promotional marketing materials directly led to a marked growth in new customers and my client was very happy with the out come.


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