Julie Thompson Design
Designer Illustrator Art Director
Botanicum brand and website design
Brief
Botanicum is a new, independent media company with the goal of bringing contemporary homeopathy into the 2020’s. They position themselves as a rebel voice, a champion of their sector, bring homeopathy to a new audience. They needed a completely new brand and website design.
Solution
My solution was to focus on their personality of being an industry disrupter, the new voice of homeopathy, a complete shift from the traditional. I did this by combining the use of mouth, eye and ear symbols, organic, homeopathy inspired, abstract illustrations to create a contemporary but original feel. The hand-drawn feel to the illustration lends itself to the rebel voice as did the disjointed/ abstract use of colour/ patterns and symbols. Here is a link to their website https://botanicum.co/
Website
Logo
Illustration
Social Media
