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Botanicum brand and website design

Brief

Botanicum is a new, independent media company with the goal of bringing contemporary homeopathy into the 2020’s. They position themselves as a rebel voice, a champion of their sector, bring homeopathy to a new audience.  They needed a completely new brand and website design.

Solution

My solution was to focus on their personality of being an industry disrupter, the new voice of homeopathy, a complete shift from the traditional. I did this by combining the use of mouth, eye and ear symbols, organic, homeopathy inspired, abstract illustrations to create a contemporary but original feel.  The hand-drawn feel to the illustration lends itself to the rebel voice as did the disjointed/ abstract use of colour/ patterns and symbols. Here is a link to their website https://botanicum.co/

Website

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Logo

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Illustration

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Social Media

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